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Published Studies

CorCom, Inc.’s research studies are relied on by leading media outlets, including The Wall Street Journal, Forbes and many others.

Books

Time-tested ideas for improving your success.

Videos

Insights about research processes and findings. Many of these videos are used as teaching materials for Dr. Corder’s graduate and undergraduate courses at Carnegie Mellon University and the University of Pittsburgh.

Dr. Corder reviews the different types of qualitative research and how you can apply these findings to branding, marketing, sales and other challenges.

People are persuaded by what they see…and what they can count! Quantitative research looks at all the different ways you can collect numeric data, summarize it and use it to generate insights.

Which compliment would you rather hear? You look like the first day of spring. Or, you look like the last day of a long, cold, terrible winter? This is what positioning is all about. Pick something simple and unique, then blow it put and get others to care about it. Good positioning is what defines effective branding.

Dr. Corder shares a number of examples of how secondary research is powerful research. By getting way beyond Google searches, library research and databases, you can start to create your own unique datafiles to do more advanced and interesting research.

AI, social media and everything else that pops up on your phone is great, but it’s actually a small part of marketing. There are dozens and dozens of other channels you can use to reach your audience and present your product and brand in a positive light. This video gives suggestions on how to bucket the basic types of marketing that you can use everyday.

If you don’t have a goal (or a good system), you are just messing around. When you set a goal, you start directing your energy, efforts and thinking toward something specific. Learn the proven ways you can make your goals specific enough to reach your target, but not get so bogged down that you lose your way.

Some people think marketing was invented in the 1950s. It was not. It’s been around about as long as we have. If something has worked for hundreds of years, maybe you should take a look at it and see if it might work for you too.

Part of marketing and branding is determining if there are enough people in the world who want your product or service that it’s worth your time to actually build it. On the other had, if everyone is your market, then you’ll surely fail–because you’ll never have enough resources to reach all of them. So, most companies pick a reasonable amount of people to go after and they call it segmentation.

Dr. Corder shares the key steps for moving your product from an idea to something tangible that others can buy.

Effective marketing and branding is more than using one or two techniques at a time, like an ad on social media or getting and influencer to write a review. Marketing is better when you use a combination of techniques to build something powerful and sustainable.

MROI (Marketing Return On Investment) answers the question of, “What have you done for me, lately?” It helps demonstrate how effective the dollars you spent on all your marketing techniques actually turned out…and helps you decide which of those techniques worked the best and you should keep using.

Brands are strong perceptions. Perceptions are ideas in your mind about how you see the world. Understanding how people think is the first step to creating an effective brand.

Why are some people more successful than others? Probably because they posses specific traits and habits that serve them well, help them reach their goals and more effectively serve their customers. Dr. Corder shares a number of insights about how you can do can be a more effective leader.

Because we still have freewill, we are able to decide if we want to buy something or which option we want to purchase. Understanding how people think and form perceptions helps you better position your products and hone your messaging.

Throughout history, there’s been a lot of dumb products produced that didn’t sell like they were supposed to. Looking back, it is almost obvious why. But when you’re in the heat of the moment, it’s not always clear. So, most companies have created a role of the product manager or someone who is responsible for working with everyone internally, understanding the customer and getting something worthwhile and profitable built.

A lot of people think marketing is junk, whether in the form of mail, printed literature, videos or any other source. Some would argue that marketers are in fact ruining the environment. Understanding the negative attitudes about this profession is a good way to make sure that your work does not end up in the trash can.

If the best you can do is to eat the food you grow, you’re going to live a simple…perhaps very simple…life. When there’s an advanced economy, it allows one person to focus on one thing, then buy or trade for what they need from others.

An Agency Shootout is a case competition with a real client. You’ll be given a set of background information, then asked to develop a research-based presentation with your recommendations on how to address the topic. Your client will listen to each of the presenting teams and select a winner.

Dashboards are compact presentations of your data–something you can look at quickly and get an idea of how things are working. Excel is an excellent tool for building dashboards. This video demonstrates how you can build your own dashboard to manipulate and analyze your data.

A model is a graphic, flowchart or some other drawing that takes a few variables in the world and explains how they are connected. It helps your audience more quickly understand what is important and where they should focus. Dr. Corder shares assorted examples of how you can build your own interesting models to help you communicate your ideas and increase your effectiveness.

There are plenty of people who like to talk. Some talk all the time. Listening is the opposite of that. It let’s other people talk. And when you do that, you’ll find that those people will start to like you better. In fact, being a good listener is a great what to improve your personal persuasiveness. Dr. Corder shares a number of proven techniques you can use to increase your listening power.

One of the greatest powers of leaders and managers is delegation or getting others to accept/agree to do work that is part of your project, responsibility or goals. Many young managers are afraid to delegate, because they think they can do it better and faster than training someone else what to do. Not true. Dr. Corder shares a process for how you can start to delegate and get way more done than you would ever get finished on your own.

Blog Posts/Podcasts

Improvement tips, suggestions and reflections.

Lloyd Corder, Ph.D.: Marketing Strategies

Interviewer: Dave Mastovich

Are hospital marketing messages persuasive?

Lloyd Corder, Ph.D.

5 things I learned on my first job…

Kara Buggy

Our survey is part of Senate hearings

Lloyd Corder, Ph.D.

The secret to making things better

Lloyd Corder, Ph.D.

The most overlooked success tool

Lloyd Corder, Ph.D.

Why millennials aren’t as lazy as you think

Lloyd Corder, Ph.D.

Top 50 job interview questions

Lloyd Corder, Ph.D.

Handwritten thank you notes

Lloyd Corder, Ph.D.

Stop wasting time on nonprofit boards

Lloyd Corder, Ph.D.

ROC Nation comes to Carnegie Mellon

Lloyd Corder, Ph.D.

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