Test ad concepts that attract your target audience with the right message.
Ad ideas always sound great in the creative shop, but they don’t always connect with consumers. This is why ad testing is so important.
By getting honest feedback about an ad’s messages and visuals, you can adjust and not wastes tens—if not hundreds—of thousands of dollars creating and marketing something that doesn’t work. This is an example of an ad tested for UPMC.
Understand what your customers’ think so you can give them what they really want.
What do people think of you—your products, services and offerings?
How do you stack up to competitors?
How likely are they to choose your offering over others?
These are just a few of the many questions that you can get the answers to with this type of research. Whether you use the research results for planning purposes, making key decisions or even generating media coverage, this type of research gives you the confidence you need to move forward.
Determine how your brand stacks up against your competitors.
A brand is the most valuable thing you own…and companies with great brands know that they help shorten the sales cycle, influence decisions and build personal connections to end users.
The problem is that there are many, many brands—and chances are that only a niche market is aware of or cares about specific ones. So, what can you do to see how well your brand is being communicated, what value current and potential customers see in it and what you might do to make it even stronger.
Name your products and services so they can be easily marketed.
What you call something can influence whether anyone can remember it when they make a purchase, what they think of it and how well it is branded. Like ads, what you think is the best name, might not resonate at all with your target market.
By testing a handful of names and picking the best one, you give your product and service the best chance of being successful. Having consumer preference insights makes deciding upon the final name a lot easier.
Discover how well you are meeting your clients expectations and whether they plan to remain loyal to you.
The secret to long-term business success is to keep customers happy and coming back, again and again. One and done helps no one.
Knowing what they really think about the service you’re delivering, how well the product is working and their willingness to recommend you is critical for long-term growth and success.
Validate and test your product concepts to ensure funders and management are on board with your product development efforts.
Engineers are not end users. And given the hundreds—if not thousands—of design alternatives, how do you get the possible feature sets, design, look, feel and other product essentials in line with what customers are going to want to buy over other competitors.
Instead of leaving this to chance and guessing, test draft versions of your products before final production.
Determine your marketing results over time to justify your investments and ensure future funding.
Are you making any progress through your marketing efforts?
Outside of sales data, which can sometimes be difficult to directly attribute to a specific marketing campaign, knowing what consumers think about you over time is critical.
By running monthly, quarterly and annual tracking surveys, the results will show how things are changing over time and help you understand if and where you are making progress.