Market Research2018-08-27T18:00:33+00:00
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Why CorCom, Inc.?

Capitalize upon your most promising opportunities by relying on the power of data-driven decisions, using surveys, focus groups and other research. For over 25 years, clients have relied on work so they can systematically improve by gathering the best information available, analyzing it quickly and communicating it effectively.

Test ad concepts that attract your target audience with the right message.

Ad ideas always sound great in the creative shop, but they don’t always connect with consumers. This is why ad testing is so important.

By getting honest feedback about an ad’s messages and visuals, you can adjust and not wastes tens—if not hundreds—of thousands of dollars creating and marketing something that doesn’t work. This is an example of an ad tested for UPMC.

Understand what your customers’ think so you can give them what they really want.

  • What do people think of you—your products, services and offerings?

  • How do you stack up to competitors?

  • How likely are they to choose your offering over others?

These are just a few of the many questions that you can get the answers to with this type of research. Whether you use the research results for planning purposes, making key decisions or even generating media coverage, this type of research gives you the confidence you need to move forward.

Determine how your brand stacks up against your competitors.

A brand is the most valuable thing you own…and companies with great brands know that they help shorten the sales cycle, influence decisions and build personal connections to end users.

The problem is that there are many, many brands—and chances are that only a niche market is aware of or cares about specific ones. So, what can you do to see how well your brand is being communicated, what value current and potential customers see in it and what you might do to make it even stronger.

Name your products and services so they can be easily marketed.

What you call something can influence whether anyone can remember it when they make a purchase, what they think of it and how well it is branded. Like ads, what you think is the best name, might not resonate at all with your target market.

By testing a handful of names and picking the best one, you give your product and service the best chance of being successful. Having consumer preference insights makes deciding upon the final name a lot easier.

Discover how well you are meeting your clients expectations and whether they plan to remain loyal to you.

The secret to long-term business success is to keep customers happy and coming back, again and again. One and done helps no one.

Knowing what they really think about the service you’re delivering, how well the product is working and their willingness to recommend you is critical for long-term growth and success.

Validate and test your product concepts to ensure funders and management are on board with your product development efforts.

Engineers are not end users. And given the hundreds—if not thousands—of design alternatives, how do you get the possible feature sets, design, look, feel and other product essentials in line with what customers are going to want to buy over other competitors.

Instead of leaving this to chance and guessing, test draft versions of your products before final production.

Determine your marketing results over time to justify your investments and ensure future funding.

Are you making any progress through your marketing efforts?

Outside of sales data, which can sometimes be difficult to directly attribute to a specific marketing campaign, knowing what consumers think about you over time is critical.

By running monthly, quarterly and annual tracking surveys, the results will show how things are changing over time and help you understand if and where you are making progress.

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Ask direct questions to get better insights.

Whether it’s online, phone or some other technique, one of the best ways for discovering what your target audience thinks is to ask them directly.

If you can find a database of existing customers, prospects, consumers or any other target audience, you can use a survey to reach them and figure out what they are thinking and feeling.

Use in-depth discussions to really understand your customers.

A focus group is an organized discussion of a handful of your target audience.

This technique is very helpful when you want to take a deeper dive into what someone is thinking and feeling, show them ads or other materials to react to and to listen to how they talk in their own words.

Get quick, affordable insights for your organization.

The Snapshot Survey allows you to get fast, low-cost directional feedback from your target audience.

A tool pioneered by Dr. Lloyd Corder and written about in one of his books (insert link to Snapshot Survey book), allows you to get great insights without talking to hundreds of survey participants.

Many times, 50 or 100 of the interviews with the right audience gives you enough information to make great decisions in short periods of time.

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Go to your customers environment.

Instead of reaching someone by email, phone or bringing them to a central location (focus group), “intercept” interviews go to where your target audience where is already, such as festivals, malls, trade shows or other places they might be congregating.

This is an excellent tool for gathering feedback in an environment where they are already interacting with you.

Take deep dives into your data.

With every survey, we create a detailed report of the survey findings—that can be instantly customized. Let’s say you want to see how women over 50 years old responded compared to men under 35.

With a couple of button clicks, all of the data, charts and graphs change. This tool helps you build “what if” scenarios and take your own deep dive into the results.

Let us build your turnkey reports.

Instead of using a standardized template, we build customized reports—both in terms of data and in terms of design. Many of our clients have to present research findings to internal and external audiences.

Our goal is simple: Build a report that gives our clients the data they need and that they don’t have to modify before presenting. You’re busy enough. Why waste time rebuilding reports before using them?