Do you have a research or consulting project you’re thinking about?
Ask direct questions to get better insights.
Whether it’s online, phone or some other technique, one of the best ways for discovering what your target audience thinks is to ask them directly.
If you can find a database of existing customers, prospects, consumers or any other target audience, you can use a survey to reach them and figure out what they are thinking and feeling.
Use in-depth discussions to really understand your customers.
A focus group is an organized discussion of a handful of your target audience.
This technique is very helpful when you want to take a deeper dive into what someone is thinking and feeling, show them ads or other materials to react to and to listen to how they talk in their own words.
Get quick, affordable insights for your organization.
The Snapshot Survey allows you to get fast, low-cost directional feedback from your target audience.
A tool pioneered by Dr. Lloyd Corder and written about in one of his books (insert link to Snapshot Survey book), allows you to get great insights without talking to hundreds of survey participants.
Many times, 50 or 100 of the interviews with the right audience gives you enough information to make great decisions in short periods of time.
Go to your customers environment.
Instead of reaching someone by email, phone or bringing them to a central location (focus group), “intercept” interviews go to where your target audience where is already, such as festivals, malls, trade shows or other places they might be congregating.
This is an excellent tool for gathering feedback in an environment where they are already interacting with you.
Take deep dives into your data.
With every survey, we create a detailed report of the survey findings—that can be instantly customized. Let’s say you want to see how women over 50 years old responded compared to men under 35.
With a couple of button clicks, all of the data, charts and graphs change. This tool helps you build “what if” scenarios and take your own deep dive into the results.
Let us build your turnkey reports.
Instead of using a standardized template, we build customized reports—both in terms of data and in terms of design. Many of our clients have to present research findings to internal and external audiences.
Our goal is simple: Build a report that gives our clients the data they need and that they don’t have to modify before presenting. You’re busy enough. Why waste time rebuilding reports before using them?