The No Bullsh!# Marketing Pod Cast – Episode #4 w/Lloyd Corder

Episode 4 – Mission to Tell, Enjoy the Silence–1990, Lloyd Corder

Let’s pretend for a moment we’ve entered a parallel universe…free of bullshit marketing…and full of bold solutions…That’s what The No Bullshit Marketing podcast is all about. Tune in each week to hear how author and marketing trailblazer Dave Mastovich can help you cut the bullshit marketing, messaging, and communications in your workplace, instead talking with some of the top professionals around the country about their Big Idea and how it helped them develop authentic messaging that lasts. Each podcast will wrap up with a memorable conversation about the Sights and Sounds of Marketing from a particular year, inspired by famous musical and visual media.

In this episode, Dave Mastovich interviews Dr. Lloyd Corder about the value of using marketing research to clarify your thinking and reducing the nonsense that sometimes takes over the marketing process.