CorCom, Inc. has completed hundreds of marketing research projects and interviewed tens of thousands of participants. Most surveys include 10-40 custom-designed key questions, including demographics, rating questions, open-ended verbatim comments, rankings and other types. Reports typically include a PowerPoint summary and an online dashboard (interactive top line report, crosstabs and verbatim comments). CorCom, Inc. employs a team of professional, highly-trained research interviewers, many of whom have worked with us for years for dozens of different clients and related survey topics. While every project is unique, we typically focus on these primary research tools.
The Snapshot Survey is a fast, affordable decision-making tool for discovering trends and insights. It can provide directional feedback from customers, prospects, media, end-users, community residents, stakeholders, employees and many others. It has been successfully used by hundreds of companies to improve marketing, sales and management effectiveness. The Snapshot Survey is interviews of 10-15 custom-designed questions, with 2-3 open-ended questions. The fieldwork takes a couple of days to 1-2 weeks, depending upon availability of target audiences.
If you have access to—and a relationship with—your target market through online channels, online surveys are effective and economical tools. To boost response rates, CorCom, Inc. often provides financial incentives in the form of electronic gift cards and/or completes follow-up phone interviews. Like phone surveys, online surveys are best for attitude, awareness, opinion, tracking and related surveys—but can also present pictures and other graphics. Sample sizes can range from as small as 50 to several thousand. Typical consumer surveys range between 300 and 1,000 completed interviews.
Often, the best way to reach your target market is by phone, because other approaches are inadequate and don’t provide a representative sample. Phone surveys are best for attitude, awareness, opinion, tracking and related surveys. They also allow brief one-on-one interaction with each respondent. Sample sizes can range from as small as 50-100 to several thousand. Typical consumer surveys range between 300 and 1,000 completed interviews.
Sometimes, the best way to reach your target market is to go where they happen to be spending part of their day (venues, malls, events, etc.). Intercept interviews are an excellent tool for asking questions and showing pictures or models, such as ad concepts or new product ideas. Most intercept interviews include 10-40 custom-designed key questions, including demographics, rating questions, open-ended verbatim comments, rankings and other types. Sample sizes can range from as small as a few dozen to several hundred. Some questionnaires can be designed as pass-out surveys to boost response rates.