Marcellus Shale Coalition

With the discovery of the Marcellus Shale play, one of the world’s largest natural gas deposits approximately one mile underground and centered in western Pennsylvania, the Marcellus Shale Coalition wanted to understand consumer awareness and attitudes toward development.


Every six months, a 1,000 person survey was completed to track changes in perception over time.  Results were used to refine messaging, understand why consumers supported or opposed development and to help ensure that one of the most important economic benefits to the region received proper stewardship.