As changes in the healthcare landscape continue to reshape the delivery of traditional care, it was also impacting one of the Pittsburgh region’s premier care centers for children with special needs and complex medical conditions. For the organization to continue to be successful, it needed to find a way to market itself more effectively.
Through phone survey, focus groups and planning sessions, CorCom, Inc. articulated the Children’s Institute’s current brand image, including current awareness levels. This data was used as a benchmark to gauge the success of an extensive marketing campaign. Messaging, target audiences and other insights were used to shape the campaign and help insure its success.