Strategic Marketing Intelligence

What We Do

We figure out how to sell your products, services and ideas more effectively.

Surveys

Take the guesswork out of making important business decisions. Talk with a sample of your target audience and move forward with your results quickly, with confidence.

Focus Groups

Let other people tell you which key messages, ads, new product concepts, colors, music and other options will get them to buy from you. Listen to deep insights, in their own words.

Dashboards

View your data how you want it. Use custom-built tools to identify trends, insights and differences by subgroups from both single and multiple period surveys (view live demo).

Consulting

Build inspiring strategic, marketing and other business plans. Improve productivity with presentation skills, technical presentation critiques and leadership communications training.

Who We Are

Without data, all you have is another opinion.

Smart.
Fast.
Innovative.
Straight-talk.

We are highly competent experts with vast category and segment experience—and a proven track record of results.

We use both quantitative and qualitative research to develop strategies, test messages, understand target markets, identify opportunities and overcome significant challenges.

By delivering what we promise, we have built long-standing relationships with our clients.

We pride ourselves on quick turnaround so that you can continually adapt to an ever changing market.

We give honest, sincere advice—even when it goes against our clients’ aspirations.

  • # of Interviews

    Last year, we completed 17,000+ phone, online and focus group interviews.

  • # of Studies, Last Year

    Last year, we completed 64 full-scale marketing research projects.

  • # of Studies, All Time

    Over our tenure, we have completed 2,000+ full-scale marketing research projects.

  • # of Leaders Trained

    Dr. Corder has trained 15,000+ executives, supervisors and students.

Staff

Lloyd Corder, Ph.D.
President & CEO
Lloyd has 25+ years of professional marketing research and consulting experience, where he has completed 2,000+ survey projects and trained 15,000+ professionals in marketing and leadership. He holds faculty appointments at the Tepper School of Business at Carnegie Mellon University and the University of Pittsburgh. BA, University of Kansas; MA, PhD, University of Pittsburgh
Kara Buggy
Research Supervisor
Kara designs surveys, recruits focus group participants, analyzes survey data and brainstorming effective marketing strategies. Her background is in quantitative and statistical analysis and she has extensive experience in the customer service and hospitality industries. BS, Robert Morris University.
Sabrina Amann-Ross
Creative Director
Sabrina produces infographics, videos and designs CorCom Inc.’s many publications and special reports. She designs websites, creates logos and produces photography. Most recently, she was with Nowait.com. BA, Edinboro University
Jessica Cohen
Research Assistant
Jessica designs surveys, recruits focus group participants, analyzes survey data and brainstorming effective marketing strategies. She has worked in social services, politics and health care. BA, University of Pittsburgh (2017)
Marianne Goldstein
Research Supervisor
Marianne supervises research surveys and recruits focus groups. Previously, she worked in the family lighting business, operated her own interior design business, worked at BBDO in New York City (the world’s largest ad agency at that time and the originator of “brainstorming”) and was an assistant travel editor of Cosmopolitan Magazine. BA, Hunter College

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Latest Thinking

Perspectives, insights and commentary designed to help you increase your productivity.

Library & Archives

Click to learn more about our books, university affiliations and free special reports.

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