Strategic Marketing Intelligence

What We Do

We figure out how to sell your products, services and ideas more effectively.

Surveys

Take the guesswork out of making important business decisions. Talk with a sample of your target audience and move forward with your results quickly, with confidence.

Focus Groups

Let other people tell you which key messages, ads, new product concepts, colors, music and other options will get them to buy from you. Listen to deep insights, in their own words.

Dashboards

View your data how you want it. Use custom-built tools to identify trends, insights and differences by subgroups from both single and multiple period surveys (view live demo).

Consulting

Build inspiring strategic, marketing and other business plans. Improve productivity with presentation skills, technical presentation critiques and leadership communications training.

Who We Are

Without data, all you have is another opinion.

Smart.
Fast.
Innovative.
Clear.
Straight-talk.
Experienced.
Affordable.

We are highly competent experts with vast category and segment experience—and a proven track record of results.

We use both quantitative and qualitative research to develop strategies, test messages, understand target markets, identify opportunities and overcome significant challenges.

By delivering what we promise, we have built long-standing relationships with our clients.

We pride ourselves on quick turnaround so that you can continually adapt to an ever changing market.

We give honest, sincere advice—even when it goes against our clients’ aspirations.

  • # of Interviews

    Last year, we completed 17,000+ phone, online and focus group interviews.

  • # of Studies, Last Year

    Last year, we completed 64 full-scale marketing research projects.

  • # of Studies, All Time

    Over our tenure, we have completed 2,000+ full-scale marketing research projects.

  • # of Leaders Trained

    Dr. Corder has trained 15,000+ executives, supervisors and students.

Staff

Lloyd Corder, Ph.D.
President & CEO
Lloyd has 25+ years of professional marketing research and consulting experience, where he has completed 2,000+ survey projects and trained 15,000+ professionals in marketing and leadership. He holds faculty appointments at the Tepper School of Business at Carnegie Mellon University and the University of Pittsburgh. BA, University of Kansas; MA, PhD, University of Pittsburgh
Rami Bensasi
Research Manager
Rami has completed 50,000+ interviews and 300 in-depth research and consulting projects. He has developed new dashboards, improved recruiting processes and streamlined data analysis methods, resulting in clients reporting measurable growth and more success. BA, University of Pittsburgh
Luke Larkin
Project Manager
Luke designs surveys, recruits focus group participants, analyzes survey data and brainstorming effective marketing strategies. Previously, he was a research assistant at University of Pittsburgh, conducted research for Ko Awatea Health System in Auckland, New Zealand and operated social media accounts for Dunkin’ Donuts. BA, University of Pittsburgh
Melissa Slogan
Research Assistant
Melissa designs surveys, manages the focus groups, analyzes data and brainstorms effective marketing strategies. For the Pittsburgh Penguins Foundation, Melissa managed the website, social media and hosted special events. At Make-A-Wish Foundation, she wrote dozens of press releases, children’s stories and various updates. BA, University of Pittsburgh
Marianne Goldstein
Research Supervisor
Marianne supervises research surveys and recruits focus groups. Previously, she worked in the family lighting business, operated her own interior design business, worked at BBDO in New York City (the world’s largest ad agency at that time and the originator of “brainstorming”) and was an assistant travel editor of Cosmopolitan Magazine. BA, Hunter College
Omar Syed
Software Developer
Omar is a graduate student at Carnegie Mellon University, studying Electrical and Computer Engineering with an emphasis on software development. At Corcom he creates and maintains the web dashboard for clients to view all their data. BS, Carnegie Mellon University
Paige White
Research Assistant
Paige designs surveys, manages the focus groups, analyzes data and brainstorms effective marketing strategies. For Teavana, she was the assistant general manager. For Trader Joe’s, she is a sales associate. Paige is a senior at La Roche College majoring in Marketing and Management, expecting to graduate in December 2015, where she serves as the President of the Marketing Club and VP of GLOBE.
Kevin Budkey
Creative Director
Kevin produces videos and provides graphic support for reports, literature and other materials. He designs websites, creates logos, produces videos and is a professional photographer for a wide range of clients and industries.
Ken Shiu
Business Analyst
Ken interprets survey data, builds dashboards and write summary reports. Previously, he provided advanced data analytics to a wide spectrum of clients and industries, including J.P. Morgan, Johnson & Johnson and Deloitte. BS, Business Administration, Carnegie Mellon University (with honors)
Kevin Wang
Software Developer
Kevin programs online dashboards, web interfaces and customizes other software applications. He is currently majoring in Mathematics and Computer Science at Carnegie Mellon University, expecting to graduate in May 2017.

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