What We Do
We figure out how to sell your products, services and ideas more effectively.
Take the guesswork out of making important business decisions. Talk with a sample of your target audience and move forward with your results quickly, with confidence.
Let other people tell you which key messages, ads, new product concepts, colors, music and other options will get them to buy from you. Listen to deep insights, in their own words.
View your data how you want it. Use custom-built tools to identify trends, insights and differences by subgroups from both single and multiple period surveys (view live demo).
Build inspiring strategic, marketing and other business plans. Improve productivity with presentation skills, technical presentation critiques and leadership communications training.
The best way to describe CorCom, Inc. is through the diverse and often complicated research and consulting assignments our clients entrust in us.
Pittsburgh Cultural TrustEvent Feedback
Pittsburgh PenguinsLogo Testing
Pittsburgh PiratesRegional Economic Development
Carnegie MuseumsVisitor Satisfaction Tracking
Children’s InstituteBrand Assessment
UPMCAdvertising Evaluations & Strategy
Marcellus Shale CoalitionPublic Opinion Polling
Who We Are
Without data, all you have is another opinion.
We are highly competent experts with vast category and segment experience—and a proven track record of results.
We use both quantitative and qualitative research to develop strategies, test messages, understand target markets, identify opportunities and overcome significant challenges.
By delivering what we promise, we have built long-standing relationships with our clients.
We pride ourselves on quick turnaround so that you can continually adapt to an ever changing market.
We give honest, sincere advice—even when it goes against our clients’ aspirations.
# of Interviews
Last year, we completed 17,000+ phone, online and focus group interviews.
# of Studies, Last Year
Last year, we completed 64 full-scale marketing research projects.
# of Studies, All Time
Over our tenure, we have completed 2,000+ full-scale marketing research projects.
# of Leaders Trained
Dr. Corder has trained 15,000+ executives, supervisors and students.
Lloyd Corder, Ph.D.
Want to get paid for your opinions? Join our research panel.
Perspectives, insights and commentary designed to help you increase your productivity.
After graduating college with a 3.7, I was convinced that working in the real world was going to be a piece of cake. After all, I was taught theories on how to identify an organization’s mission statement, how they differentiate themselves from competitors and what makes them successful. Once I started working, it didn’t[…]
Several years ago when my friend, Clark Walter, wrote three words on a white board: Present-Future-Process. I rolled my eyes and thought this is just another consulting model for explaining the obvious. It’s easy…you assess where you are, plan where you want to go, then decide how you’re going to get there. Big deal, I[…]
Many extremely talented professionals, especially young ones, have trouble delegating. They want to make sure everything turns out right. What better way to do this than to do the entire project yourself? Or at least to be closely involved in each step along the way that you can quickly step in if there’s a problem. In contrast,[…]
Put Your Best Self Out There by Knowing the Answers Before You’re Asked the Questions A friend of mine who worked in the placement office at the University of Kansas asked dozens of recruiters for a copy of the questions they used while on campus. After sorting through all of them, this is a list[…]
What’s in a (Brand) Name? A Comparison of Minimum Wage Effects on Franchise and Non-Franchise Businesses By Lloyd Corder, Ph.D. Sponsored by the Employment Policies Institute Executive Summary One unique feature of recent local minimum wage battles is the focus on franchise businesses. In Seattle, for instance, a minimum wage of $15[…]
Episode 4 – Mission to Tell, Enjoy the Silence–1990, Lloyd Corder Let’s pretend for a moment we’ve entered a parallel universe…free of bullshit marketing…and full of bold solutions…That’s what The No Bullshit Marketing podcast is all about. Tune in each week to hear how author and marketing trailblazer Dave Mastovich can help you cut the[…]
Without goals, whether personal or professional, it is easy to get off track. Goals provide a clear motivation and ideal end result. You must figure out exactly what you want in order to come up with a plan to achieve it. However, generally stating what you want is not enough. If your goals are[…]
You’re short of breath, your legs are shaking and you can feel your face turning red. It might feel like you just finished an exhausting workout, but that’s not the case. You are about to give a presentation. However, you are not alone in this feeling. The fear of public speaking is the most[…]
Yesterday, in front of 100 screaming Avonworth Elementary students in Pittsburgh, Pennsylvania, I got to judge a dozen finalist teams who came up with ideas to solve everyday problems, built their first prototype and made a commercial, billboard or other advertisement to promote it. I was looking forward to this all week! I heard[…]
Lifetime customer value says that marketing should be focused on the entirety a customer could represent to your organization. Unfortunately, so many companies think lifetime customer value is just about the sales that a customer will do with their business. While your customers may not always need your services or need them as[…]
A Winning Formula for Introducing Yourself… Most people will decide whether they like you or not within the first few moments of meeting you. They spend the rest of the meeting trying to prove or disprove their first impressions. Sad, but true. An elevator presentation is supposed to be a short overview[…]
Why His 10 Tips from a 130-year-old Commencement Address Still Makes Sense Today You’ve probably heard that Andrew Carnegie built hundreds of libraries all over the United States. Some years ago, my wife was a librarian in one of Carnegie’s first branches. In the back stacks where the public never gets to go, I found[…]