What We Do
We figure out how to sell your products, services and ideas more effectively.
Take the guesswork out of making important business decisions. Talk with a sample of your target audience and move forward with your results quickly, with confidence.
Let other people tell you which key messages, ads, new product concepts, colors, music and other options will get them to buy from you. Listen to deep insights, in their own words.
View your data how you want it. Use custom-built tools to identify trends, insights and differences by subgroups from both single and multiple period surveys (view live demo).
Build inspiring strategic, marketing and other business plans. Improve productivity with presentation skills, technical presentation critiques and leadership communications training.
The best way to describe CorCom, Inc. is through the diverse and often complicated research and consulting assignments our clients entrust in us.
Pittsburgh Cultural TrustEvent Feedback
Pittsburgh PenguinsLogo Testing
Pittsburgh PiratesRegional Economic Development
Carnegie MuseumsVisitor Satisfaction Tracking
Children’s InstituteBrand Assessment
UPMCAdvertising Evaluations & Strategy
Marcellus Shale CoalitionPublic Opinion Polling
Who We Are
Without data, all you have is another opinion.
We are highly competent experts with vast category and segment experience—and a proven track record of results.
We use both quantitative and qualitative research to develop strategies, test messages, understand target markets, identify opportunities and overcome significant challenges.
By delivering what we promise, we have built long-standing relationships with our clients.
We pride ourselves on quick turnaround so that you can continually adapt to an ever changing market.
We give honest, sincere advice—even when it goes against our clients’ aspirations.
# of Interviews
Last year, we completed 17,000+ phone, online and focus group interviews.
# of Studies, Last Year
Last year, we completed 64 full-scale marketing research projects.
# of Studies, All Time
Over our tenure, we have completed 2,000+ full-scale marketing research projects.
# of Leaders Trained
Dr. Corder has trained 15,000+ executives, supervisors and students.
Lloyd Corder, Ph.D.
Want to get paid for your opinions? Join our research panel.
Perspectives, insights and commentary designed to help you increase your productivity.
Many extremely talented professionals, especially young ones, have trouble delegating. They want to make sure everything turns out right. What better way to do this than to do the entire project yourself? Or at least to be closely involved in each step along the way that you can quickly step in if there’s a problem. In contrast,[…]
Put Your Best Self Out There by Knowing the Answers Before You’re Asked the Questions A friend of mine who worked in the placement office at the University of Kansas asked dozens of recruiters for a copy of the questions they used while on campus. After sorting through all of them, this is a list[…]
What’s in a (Brand) Name? A Comparison of Minimum Wage Effects on Franchise and Non-Franchise Businesses By Lloyd Corder, Ph.D. Sponsored by the Employment Policies Institute Executive Summary One unique feature of recent local minimum wage battles is the focus on franchise businesses. In Seattle, for instance, a minimum wage of $15[…]
“Every problem has 10-20 causes, but only one or two that really matter. Fix those one or two and everything else takes care of itself.” – Lourenco Goncalves, CEO, Cliffs Natural Resources, Inc. At an intimate executive planning session yesterday for the Association of Iron and Steel Technology in Charleston, South Carolina, Lourenco Goncalves[…]
Episode 4 – Mission to Tell, Enjoy the Silence–1990, Lloyd Corder Let’s pretend for a moment we’ve entered a parallel universe…free of bullshit marketing…and full of bold solutions…That’s what The No Bullshit Marketing podcast is all about. Tune in each week to hear how author and marketing trailblazer Dave Mastovich can help you cut the[…]
To get promoted, you need to do three things well: Be great at your current job. Already be taking on tasks and responsibilities of your next job—even though you may not be getting paid for it yet. Make sure that someone else is prepared to take over your old job. Most of us have[…]
Storytelling in Business Stories captivate people of all ages. Where the Wild Things Are, Goodnight Moon and Cat in the Hat are all childhood classics. You can probably still remember your favorite bedtime story as a kid. However, the love of a good story doesn’t end there. The wild success of “50 Shades of[…]
Without goals, whether personal or professional, it is easy to get off track. Goals provide a clear motivation and ideal end result. You must figure out exactly what you want in order to come up with a plan to achieve it. However, generally stating what you want is not enough. If your goals are[…]
You’re short of breath, your legs are shaking and you can feel your face turning red. It might feel like you just finished an exhausting workout, but that’s not the case. You are about to give a presentation. However, you are not alone in this feeling. The fear of public speaking is the most[…]
There’s no doubt that we become what we think about. If you spend your day focusing on all of the things that could go wrong, you dramatically increase the chances that they will. Likewise, if you spend your day thinking about all of the ways you can serve others better, you’ll inevitably end up making[…]
Much of our modern day personal development concepts and principles can be traced back about 100 years ago to a reporter named Napoleon Hill, who wrote a famous book called, Think and Grow Rich. Hill is often credited with starting the self-help and self-improvement movement. Hill’s 30 Causes of Failure are a good self-checkup[…]
Do these sound like good products to you? Harley-Davidson wine coolers. Fruit of the Loom laundry detergent. Heinz all-natural cleaning vinegar. Would a Harley-Davidson owner really be caught dead drinking a wine cooler? Do you want your underwear to double as laundry detergent? Would you use ketchup as dish soap? Probably not. While[…]