Research

Boost productivity, increase margins and ensure mission success by using research to solve your most complicated marketing and management challenges.

Consulting

Transform your culture into one that is more mission-, marketing- and customer-focused through strategic planning, process improvement, seminars and coaching.

Podcasts

Listen to or download dozens of marketing, leadership, sales, research and other interviews of Dr. Lloyd Corder, which are based on decades of research and consulting.

University Affiliations

For over a decade, Dr. Lloyd Corder has been teaching the highly popular marketing research and international marketing courses at one of America’s top-ranked business schools.

Services

Dashboards

Dashboards Gain a powerful advantage in understanding your data and presenting information with our innovative, dynamic and customized analysis and reporting tools.

Snapshot Survey™

Snapshot Survey™ A fast, affordable decision-making tool for identifying trends and insights, which takes 2-3 days to complete by asking a limited sample highly focused questions.

Leadership Comms

Leadership Comms This ½-day seminar helps your top internal communications channel—your front-line supervisors and managers—increase productivity through better communication.

Ad Testing

Ad Testing Determine how to talk about your products and services in ways that make sense to prospective customers through one-on-one interviews and focus groups.

Books & Publications

C-Note$ Blog & Podcasts

Competition

Posted on April 01, 14
Competition

Every business has competition—even if it is with the decision to use (or not use) a product or service.  Correctly anticipating competitor strategies can help ensure the long-term success...

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Models

Posted on March 01, 14
Models

In order to grasp marketing situations, try to use some models or diagrams in the form of drawings, words and flowcharts to help explain what matters most in the marketing...

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Branding

Posted on February 01, 14
Branding

A brand is a collection of feelings that someone has about you and your product.  A strong brand can shorten the buying process, allow you to charge a premium...

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Global Environment

Posted on January 01, 14
Global Environment

Marketing is not done in a vacuum.  It is influenced by a lot of factors, such as competitors, morays and expectations that may be influenced locally, regionally and even globally....

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