Our Mission

CorCom, Inc. helps our clients more effectively market their products, services and ideas by using our marketing research and consulting services.

Research

Boost productivity, increase margins and ensure mission success by using research to solve your most complicated marketing and management challenges.

Consulting

Transform your culture into one that is more mission-, marketing- and customer-focused through strategic planning, process improvement, seminars and coaching.

Latest Thinking

Pricing: How Much Do You Deserve for the Value of Your ...

Posted on September 01, 14
Pricing: How Much Do You Deserve for the Value of Your Offerings and Marketing Efforts?

Pricing should never be a “cost plus mark-up” scenario.  After all, what is the value of your brand, service reputation, marketing investment and many other factors? Pricing Defined According the American Heritage Dictionary, pricing is the sum of money or goods asked or given for something.  It typically involves two...

Read More

Positioning: The Inability to Effectively Describe What...

Posted on August 01, 14
Positioning: The Inability to Effectively Describe What You Do- and Who You Do it Best for-Will Be Your Downfall

Your ability (or inability) to effectively describe what you do, who you do it for and how you do it can signify success or failure.  The challenge for many firms is that their organizations, products or services are not clearly articulated, so they end up sounding and looking like everyone...

Read More